Last night I had the displeasure of viewing one in a series of ads by a hamburger conglomerate that supposedly stopped selling its most prized and vile burger option for a day to elicit consumer reactions. I am always wary when commercials allege to contain footage from hidden cameras, that these are “real” reactions, but let us suppose they are. Some versions of the ads show people smiling in disbelief, feigning physical pain over the loss of their desired shit sandwich; some show people waxing poetic about memories of enjoying the food. Other versions depict people behaving in what can only be described as nasty, abusive, horrible ways towards the cashiers at the counters and drive-throughs. This is supposed to be funny, and make us realize how empty our lives would be without this particular brand of fast food, but instead it reveals something truly disappointing about our fellow humans. Watching the ads makes me acutely uncomfortable and only adds to my conviction that hell is indeed other people.
Short of mass-murderers and rapists, there is perhaps no worse kind of person than he who is cruel and self-righteous towards cashiers, customer service reps, and other innocent harbingers of bad news. I have been at the receiving end of various forms of bureaucratic nonsense, and have always consciously refrained from taking my ire out on the person on the other end of the telephone line. It’s not out of pity or fear of confrontation, but out of respect for the fact that for whatever reason, this person is working a shitty job for shitty pay and in all likelihood did not cause my problem and is only trying to help me solve it, and adding more ugliness to the world by yelling at him or her hurts us both. It just isn’t right; it just isn’t decent. Failure to recognize this universal truth and to behave accordingly is evidence of a truly corrupt personality, one that would berate the kid at the grocery store because your coupon for Hot Pockets has expired, one that would demand to speak to a manager because the cash register overcharged you thirty cents, one that would rage against the dying of a triple-decker hamburger and make everyone around oneself embarrassed and miserable in the process.
On our way back from visiting family for the “holidays” this week, we pulled up to a rest stop to refuel the car and ourselves. I was standing in line at a Ubiquitous Pretentious Coffeeshop when an incident–nay, a crisis–nay, a veritable disaster erupted several patrons ahead of me. Some shameless old bag had tried to use a giftcard issued by Ubiquitous Pretentious Coffeeshop to purchase her Ubiquitous Pretentious Coffee, but the computer systems were down and the card wasn’t working. She whipped out her cell phone, located the customer service number on the back of the card, and without leaving her place in line or making any overtures towards decency or humanity, started barking into the phone that I AM STANDING ON THE NEW YORK INTERSTATE (oh, if only!) and THIS IS THE SECOND TIME I HAVE TRIED TO USE THIS CARD and I DON’T CARE THAT YOUR COMPUTER SYSTEMS ARE DOWN, I WANT MY COFFEE!
It occurred to me, and perhaps to everyone else subjected to this disgusting display of selfishness and misplaced fury, to offer to buy her coffee in exchange for the immediate closure of her fat, stupid mouth. Instead, we all watched in solemn discomfort as she handed her phone to the cashier, who shortly thereafter handed it back and apologized, explaining that the computers were down and the card would work tomorrow and there’s nothing we can do for you right now. With the righteous indignation that can only be demonstrated by a person of truly low character, the woman declared that NO ONE I KNOW WILL EVER COME HERE AGAIN and stomped away, presumably to the next insurmountable affront to her rights as a human being.
Perhaps she was having a bad day in a series of bad days; perhaps she was struggling with illness or personal strife. Perhaps she was too old and ignorant to understand that when the system is down, mere rage cannot resurrect it. Perhaps I shouldn’t be so hard on her, but I can honestly state that this was one of the worst infractions of its type I have seen in some time. The only story that compares to it is one that happened to my friend and former co-worker when we were both working at a construction supply company years ago. A flashily-dressed young woman (jewel-encrusted cell phone, designer bag, etc) had come in looking for field books but had no actual information about which one she needed. My friend was trying to help her sort through the dozens of varieties we offered when the woman lost her patience and, in the most condescending possible tone, asked, “Did you go to school for this?”
I still tease that friend about her PhD in Fieldbookology, and we still laugh about the incident, and I’d like to think it’s those encounters with complete bitches and assholes that helped make us the nice people we are today.